Narrative Economics: How Memes Move Indian Markets

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The concept of "Narrative Economics" proves that popular stories and ideas can go viral and drastically influence real-world financial markets. In 2026, financial journalists are tracking how coordinated meme campaigns artificially inflate regional stock prices or trigger unwarranted market panics.

The Bharat Media Association highlights that business reporters must treat meme trends as serious economic indicators. Understanding how weaponized humor and viral narratives manipulate retail investor sentiment is essential to protecting the Indian public from modern digital pump-and-dump schemes.

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