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Bharat Aawaz
Digital Provenance & Deepfakes
Tech Giants to Mandate "C2PA" Labels for News Media
To combat the surge of political deepfakes during regional elections, major social media platforms are now requiring a "C2PA" (Coalition for Content Provenance and Authenticity) label on all news photos and videos.
Field reporters now need to ensure their cameras or editing software support digital "watermarking" to prove their footage is authentic and hasn't been tampered with by AI.
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